Excited to share the single artwork and music video along with some press images for Lexi Todd’s newest single, “Madonna”. Lexi is a local Brooklyn musician who has a very soulful yet pop sound and I was beyond thrilled to work with her. Halla Creative did all of the concepting and design for both the single artwork as well as the music video.

The single was very much about being your own queen and ditching to the status quo, which is where the name “Madonna” came from with her genre-defining and defying music and performances. So with that in mind, Halla Creative and I set out to create a concept that would mesh both Lexi’s vintage-y, soulful sound with strong “queen”-type imagery. Stephanie Haller of Halla Creative also directed the music video.

The art for her single artwork, promo materials as well as the music video were shot on a variety of film formats including Polaroids, 16mm, 120 and 35mm. We also had shot some additional photos for press, socials, etc and were really in love with the results.

With the music video, we wanted the vibe to match the single artwork in the vintage vibe and powerful, straight-on posing. Shot on expired 16mm Kodak film with a Bolex H16, the look blended beautifully meshed with Lexi’s aesthetics. You can watch the music video below.

CREW

Music: Lexi Todd

Cinematographer: Nick Collingwood

Design/Director: Halla Creative (Stephanie Haller)

Styling: Tyler MacDonald

Processing & 2K Scans: Kodak Lab NYC

Key Grip/Gaffer: Jason Bullok

Camera Rental: MONO NO AWARE

Last year I was given an old Russian 16mm camera called the Krasnogorsk-3 (or K-3 if you don’t want to say that mouthful) from Steve Cossman of the Brooklyn cinema arts non-profit, Mono No Aware. And what better way to test a new camera than to create a music video with your folk-singing neighbor?

My neighbor and friend, Nick Christian MacDonald, is an Americana-Folk musician with a hint of Leonard Cohen and Tom Waits. Check out his music on Spotify and catch him this Saturday at Pete’s Candy Store in Williamsburg! He’s a great dude and I figured it’d be fun to create some art together. So our wives did some quick concepting and ended up tossing Nick in a custom suit I got during my honeymoon in Vietnam which fit him like it was his and we shot in a little set inside my apartment and around our neighborhood in Brooklyn. The images are from a previous photoshoot with Nick.

The actual music video is a mixture of 16mm FomaPan 100R and some expired Kodak Tri-X Super 8 film I got from an old NYC photographer that I shot in my Canon 814XL-S. Steve of Mono No Aware helped me hand-process both rolls at the Gowanus Community Darkroom in Brooklyn and they came out great. Lots of texture and grain but I love that. It’s film!

So I mentioned that earlier last year, my wife and I did a photoshoot with Nick around our neighborhood on Polaroids and 35mm film. The cameras I used were my Polaroid 110B with modded CB-70 back, a Canon AE-1P and a Nikon S2. Nick’s a good lookin dude so it was easy enough to catch his good side.

Also I recently released a music video I shot with the K-3 and Pekky Savan so check that one out as well! Definitely going to be creating more music videos in the future!